Journal of the American College of Radiology
Volume 5, Issue 12 , Pages 1200-1205, December 2008

Image GentlySM: A National Education and Communication Campaign in Radiology Using the Science of Social Marketing

  • Marilyn J. Goske, MD

      Affiliations

    • Department of Radiology, Cincinnati Children's Hospital Medical Center, University of Cincinnati, College of Medicine, Cincinnati, Ohio
    • Corresponding Author InformationCorresponding author and reprints: Marilyn J. Goske, MD, Cincinnati Children's Hospital Medical Center, University of Cincinnati, College of Medicine, Department of Radiology, MLC 5031, 3333 Burnet Ave, Cincinnati, OH 45229-3039
    • ,
  • Kimberly E. Applegate, MD, MS

      Affiliations

    • Department of Radiology, Riley Hospital for Children, Indianapolis, Indiana
    • ,
  • Jennifer Boylan, MA

      Affiliations

    • American College of Radiology, Reston, Virginia
    • ,
  • Priscilla F. Butler, MS

      Affiliations

    • American College of Radiology, Reston, Virginia
    • ,
  • Michael J. Callahan, MD

      Affiliations

    • Department of Radiology, Children's Hospital, Boston, Massachusetts
    • ,
  • Brian D. Coley, MD

      Affiliations

    • Department of Radiology, Nationwide Children's Hospital, Columbus, Ohio
    • ,
  • Shawn Farley

      Affiliations

    • American College of Radiology, Reston, Virginia
    • ,
  • Donald P. Frush, MD

      Affiliations

    • Division of Pediatric Radiology, Duke University Medical Center, Durham, North Carolina
    • ,
  • Marta Hernanz-Schulman, MD

      Affiliations

    • Department of Diagnostic Imaging, Vanderbilt Children's Hospital, Nashville, Tennessee
    • ,
  • Diego Jaramillo, MD, MPH

      Affiliations

    • Department of Radiology, Children's Hospital, Philadelphia, Pennsylvania
    • ,
  • Neil D. Johnson, MD

      Affiliations

    • Department of Radiology, Cincinnati Children's Hospital Medical Center, University of Cincinnati, College of Medicine, Cincinnati, Ohio
    • ,
  • Sue C. Kaste, DO

      Affiliations

    • Department of Radiological Science, Division of Diagnostic Imaging, St. Jude Children's Research Hospital, Memphis, Tennessee
    • ,
  • Gregory Morrison, CAE, MA, RT(R), CNMT

      Affiliations

    • American Society of Radiologic Technologists, Albuquerque, New Mexico
    • ,
  • Keith J. Strauss, MS

      Affiliations

    • Department of Radiology, Children's Hospital, Boston, Massachusetts
    • ,
  • Alliance for Radiation Safety in Pediatric Imaging

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 This work was funded with an unrestricted education grant from GE Healthcare, Milwaukee, Wisconsin.

PII: S1546-1440(08)00312-8

doi:10.1016/j.jacr.2008.06.007

Journal of the American College of Radiology
Volume 5, Issue 12 , Pages 1200-1205, December 2008

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