Journal of the American College of Radiology
Volume 5, Issue 8 , Pages 900-906, August 2008

Hospital-Owned and Operated Outpatient Imaging Centers: Strategies for Success

  • Giles W.L. Boland, MD

      Affiliations

    • Corresponding Author InformationCorresponding author and reprints: Giles W. L. Boland, MD, Massachusetts General Hospital, Department of Radiology, White Building 270C, 55 Fruit Street, Boston, MA 02114

Massachusetts General Hospital, Boston, Massachusetts.

Dedicated outpatient imaging centers offer hospitals an opportunity to meet stakeholder expectations, maximize market share, and increase revenue. However, because outpatient imaging centers operate according to different business strategies and principles compared with hospital-based operations, many hospitals are challenged to operate outpatient facilities effectively. This article addresses those strategies designed to maximize patient referral and profitability for hospital-owned and operated outpatient imaging centers.

Key Words: Outpatient, imaging centers, computed tomography, magnetic resonance imaging, productivity, marketing, technologist, revenue, business, strategy, market share, competition

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PII: S1546-1440(08)00205-6

doi:10.1016/j.jacr.2008.04.007

Journal of the American College of Radiology
Volume 5, Issue 8 , Pages 900-906, August 2008

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